What We Stand For Is What We Stand On

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Nowadays there is this need to label everything: if a child is too active, he is hyperactive; if you're a little bigger than most people, you're fat; if you don't eat meat or fish, you're vegetarian; if you're a person who rejects society ideas about how to live and how to work, you're a hippie; and so on.. We don't like labels. Labels are like limits and we don't like being limited. We don't have to label everything. We don't have to be part of a group and being automatically excluded from other communities. We can't be defined by one single word.

Some people call us vegans, others say we are influencers, and a few think we're activists. We prefer to say that, like everybody else, we have our own lifestyle, our rules, our reasons to live for, and our plans to achieve our own dreams. So when someone asks us what kind of people we are or what lifestyle we support, we simply answer that what we stand for is what we stand on. And we believe it says everything. We're living on this beautiful planet called Earth, so we do everything we can to not destroy or to protect it. We feel this deep connection with mother nature, so we try to be conscious of our steps and actions. We're crazy about animals, so we respect them and try not to harm them in any way. We love people, so we make real connections and we support brands/projects that are fair, sustainable and ethical.

Our lifestyle, or the words that define the way we live, are not about what we do, but about who we are. In fact, it's not even about words, it's much deeper than that.
We don't categorize ourselves into something specific because we believe that as human beings we are in constant change and growth. We don't know what tomorrow will bring, just as we don't know if our ideals will change. In the same way, we do not criticize other people's lifestyles. We can agree more or less, but we believe that we all have different ways of living, of being.

Once you know yourself and decide to live by it, every little thing you do represents who you are. And there is no way to fail - because you are being transparent, true and real, with yourself, with others, with the world around you. So the next time someone asks you how you define yourself, make sure that your answer meets your feelings, your daily actions, your thoughts, and not the labels that society creates to divide people into groups and separate us! Life is about finding groups of belonging everywhere, not just where people have the same label as yours.