It's Time For A Fashion Revolution

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It's fashion revolution week! And you have no idea what we're talking about, right? 
Most people don't know of the existence of the Fashion Revolution organization, also because most of us go shopping without even questioning #whomademyclothes? Think about last week, sure you've bought something! Did you ever wonder what's the story behind that t-shirt? Well, you can find a happy story or a really sad one. It all depends on you and your shopping habits.

After the Rana Plaza collapse that killed more than 1100 factory workers in 2013, there are no excuses for the Fashion Industry to continue its cruel practices. Hmm, let's see, you didn't know about this story either, right? Friend tip: you should watch The true Cost Movie
Since the tragedy in Bangladesh, the global movement Fashion Revolution is demanding for more transparency, sustainability and ethics within the industry. Why? Because it takes 2720 liters of water to make a t-shirt, because 95% of discarded clothing can be recycled and because child labour is still happening!

We have the right to break the cycle

We have seen the effect of the #whomademyclothes campaign - the industry can and will respond to pressure from the people who buy their clothes and transparency has become fundamental for building trust.
Industries are made of people, and people are individuals, and we all have feelings! Each one of us has the right to get fair wages for the work we do, to take our children to school, to live in peace, to be happy!

Unfortunately, the people who work on these factories don't have the right/power to choose what they want to do, where they want to go, who they want to be! In fact, they have no rights. But we have the obligation to stop this pain! We, the consumers, have the right to stop contributing to this. We have the right to stop supporting and buying from brands that are not fair, ethical and sustainable!
And if we stop.. can you imagine? If we stop, they stop! Because these brands we'll have no one to sell their cheap products. The best part? Fast fashion brands will have to meet our conscious and ethical needs! The workers will stop suffering, people will be happy and healthier and we won't need another planet! Like everything in life, fast fashion is a cycle and a cycle can be broken by changing our habits and becoming conscious of our own actions.

Life is not cheap, it is precious

And guys, and if you're thinking that fast fashion brands are cheaper and easier to buy than slow fashion brands, think again. How can it be so cheap? How can we buy three t-shirts for the price of one? How can we have new pieces coming almost every day? What's happening on the other side? Is it that cheap? We know it may not affect you directly because you can not see it (or at least you don't see it if you don't want to), but what if your mother died working in a factory? what if you lived in a village where the air and the land are so contaminated that your babies are born sick? Sounds cheap?

Television only shows us what we want to see, just like the fashion industry. But we have the right to see reality and, above all, the right to choose our reality!

What can you do?

Buy fair trade, buy local, buy secondhand
Educate yourself and those around you
Boycott unethical companies
Promote fair trade in your community and online
Download our FREEOVERSEA_FASHIONREVOLUTION images and share them around your social media accounts

Let's make this revolution our evolution